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Per User Pricing Model

Per-user
Freemium
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About This Pricing Model

GitLab uses a Freemium + Per user pricing model. This allows customers to get a lot of value out of the free tier, and grow into the Premium and Ultimate tiers as they scale, which will provide more features, and more CI/CD minutes per month.

"The hardest part of pricing is getting cross-functional alignment, as many pricing changes involve substantial business risk and involve multiple functions to roll out successfully."
Scott Williamson
CPO, GitLab

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